On toca estar

Caixa Popular

Client:

Caixa Popular

Scope:

Animated commercials

Year:

2023

OVERVIEW

OVERVIEW

OVERVIEW

A campaign of four advertisements for Caixa Popular bank. These ads sought to feature simple, recognizable characters that could adapt to any cultural situation.

Aired on social media and television, alongside large temporary sculptures known as fallas and the bank's headquarters in the Valencian Community. The campaign took a different direction in its fourth commercial, featuring characters with flat colors.

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