On toca estar
Caixa Popular
Client:
Caixa Popular
Scope:
Animated commercials
Year:
2023
A campaign of four advertisements for Caixa Popular bank. These ads sought to feature simple, recognizable characters that could adapt to any cultural situation.
Aired on social media and television, alongside large temporary sculptures known as fallas and the bank's headquarters in the Valencian Community. The campaign took a different direction in its fourth commercial, featuring characters with flat colors.